Proposal:
We at CRIB advertising
would like to advertise your new fizzy drink product ‘PhizzWizzard’ around the
world. The purpose of this advertising campaign is to sell the product 'Phizz Wizzard' by using social media, and different advertising techniques.
Our advertising strategy
would be to target teens and retro audience of 30 somethings by focusing on the
80’s and 90’s and making the advertising reminiscent of what was cool back in
the day. We will focus on the colour of the liquid which is a red and we will also focus on the red of the strawberry laces, to compliment this we will also be using dark pinks and light pinks. The genre for the adverts is completely retro, the music in the video is 80s but is also humorous.
We will use social media
platforms to target the younger generation, and to target the older generation
we will use TV ads and billboards to be seen on the motorway. We will also be creating a magazine advert which will hopefully be seen by the target audience.
We are a team of two creators who will be doing all of the work ourselves.
The plan for marketing this product is, that we will get exposure through social media and other ways such as prime TV slots and billboards on motorways where they will be seen by more people.
The location for the video will be taking place in a school so it will get exposure to the younger audience, which is part of the agreement in place for CRIB and Carter Soft drinks have in place.
We are a team of two creators who will be doing all of the work ourselves.
The plan for marketing this product is, that we will get exposure through social media and other ways such as prime TV slots and billboards on motorways where they will be seen by more people.
The location for the video will be taking place in a school so it will get exposure to the younger audience, which is part of the agreement in place for CRIB and Carter Soft drinks have in place.
The reason that we have chosen to do a mood board in this way is because we decided to follow the brief that included strawberry laces and a real retro 80's, 90's feel. All of the images were easily found on google when searching for 'retro' or '90s' or '80s' images. We felt that these and the background itself would also illustrate this as it fits in the theme.
competitor - a competitor is someone or something that will challenge you or your business to see who is the best
RISK ASSESSMENT
Risk
|
Potential issues and severity
(1, 2, 3)
|
Number of people at risk
|
Who is responsible for action?
|
Location (classroom)
Fire alarm
|
Tripping or falling (chairs) (1)
Knowing the exit route and planning for the route (2)
|
3
|
Me
|
Electrical equipment
|
Tripping or falling (1)
|
3
|
Me
|
Faulty equipment
|
Electric shock
|
3
|
Me
|
Storyboard Treatment
Scene 1 - In scene 1 we will have the logo of the drink
Scene 2 - In this scene there will be a close up of a strawberry lace
curtain
Scene 3 – The curtain will be pulled apart to reveal the drink
Scene 4 – A hand will reach down from above and will pick up the can
removing it from the shot
Scene 5 – A close up on the drink opening
Scene 6 – A close up of someone drinking the can
Scene 7 – After the person takes a sip from the drink, strawberry laces
will fall from the sky
Scene 8 – The camera will rotate around the person whilst the
strawberry laces are falling
Scene 9 – Close up of the strawberry laces hitting the ground
Scene 10 – Close up of the can will slam down on the table
Scene 11- Close up of the laces falling on the can and logo shows
Conventions for advertising.
Intertextuality is an example of a style of advertising and it is when a product is referred to in other media it is useful as it will catch more viewers attention. An example of this would be Mazuma Mobile who used the song from Charlie and the Chocolate Factory in their advert in order to make it catchy and more memorable.
Another style of TV advertising would be using film-style filming which makes it dramatic and almost sells the product like a film to the target audience. An example of this is Maybelline mascara advert based on Charlie's Angels.
Humour is another style of advertising which works effectively because when people find things funny they are more likely to remember the ad/product. an example of this is the Old Spice advert series by Terry Crews.
A main convention of advertising is celebrity endorsement, if a famous celebrity is seen in an advert using or endorsing a product consumers will be more likely to be interested to buy the product. An example of this is James Corden doing confused.com advert.
Using a slogan can be a very effective convention of advertising because a catchy slogan can stick in the consumers head and make them want to buy the product. E.G. I'm lovin' it from McDonald's.
The conventions of advertising on billboards- usually a billboard will have a picture of the product, the brand name, a logo, a slogan, a large and easy font to read, bright or complimentary colours to attract the consumer and a direct website or address.
The conventions of advertising in magazines -usually a full page picture/photo, full of information, slogan, logo, colourful, an easy to read font which is a suitable size, a picture of the product, website address, possibly the price and brand name
Advertising techniques:
Hidden message, solution to a problem, celebrity endorsement
Competitor adverts: Coke, Fanta, Sprite, Pepsi
Most fizzy drink companies are trying to appeal to teenagers and young adults.
However we are trying to appeal to an older demographic which opens up the market to potentially sell to more people. We are in direct competition with big name brands such as Coke, Fanta, Sprite and Pepsi.
Conventions for advertising.
Intertextuality is an example of a style of advertising and it is when a product is referred to in other media it is useful as it will catch more viewers attention. An example of this would be Mazuma Mobile who used the song from Charlie and the Chocolate Factory in their advert in order to make it catchy and more memorable.
Another style of TV advertising would be using film-style filming which makes it dramatic and almost sells the product like a film to the target audience. An example of this is Maybelline mascara advert based on Charlie's Angels.
Humour is another style of advertising which works effectively because when people find things funny they are more likely to remember the ad/product. an example of this is the Old Spice advert series by Terry Crews.
A main convention of advertising is celebrity endorsement, if a famous celebrity is seen in an advert using or endorsing a product consumers will be more likely to be interested to buy the product. An example of this is James Corden doing confused.com advert.
Using a slogan can be a very effective convention of advertising because a catchy slogan can stick in the consumers head and make them want to buy the product. E.G. I'm lovin' it from McDonald's.
The conventions of advertising on billboards- usually a billboard will have a picture of the product, the brand name, a logo, a slogan, a large and easy font to read, bright or complimentary colours to attract the consumer and a direct website or address.
found at: website
The conventions of advertising in magazines -usually a full page picture/photo, full of information, slogan, logo, colourful, an easy to read font which is a suitable size, a picture of the product, website address, possibly the price and brand name
Advertising techniques:
Hidden message, solution to a problem, celebrity endorsement
Competitor adverts: Coke, Fanta, Sprite, Pepsi
Most fizzy drink companies are trying to appeal to teenagers and young adults.
However we are trying to appeal to an older demographic which opens up the market to potentially sell to more people. We are in direct competition with big name brands such as Coke, Fanta, Sprite and Pepsi.
